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Tuesday, 14 September 2021

JD Sports: The demand for trainers and the trend for athleisure wear shows little sign of going out of fashion

• JD Sports rallies

JD Sports (LON:JD) shares rallied after the sports and leisurewear retailer reported record first half profit. The company now forecasts full year profit before tax of at least £750 million.

“Demand for trainers and the trend for athleisure wear shows little sign of going out of fashion,” writes Hargreaves Lansdown (LON:HRGV) Senior Investment and Markets Analyst Susannah Streeter. “The sports leisure market in the US is huge and here JD Sports is stepping up the pace of sales, which will be key to future growth prospects.”

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